The psychology behind adopting micromobility options in cities

Humans are creatures of habit. Despite the incredible pace of innovation, many of us can find change daunting, particularly when it comes to how we navigate through our daily lives. This psychological push-and-pull is especially evident in the adoption of micromobility options in our cities. Why is it that some people eagerly embrace electric scooters, e-bikes, or shared bikes, while others remain skeptical? As someone deeply immersed in the...